Today's business tactics demand unique yet practical marketing plans. With this program, listeners will learn how to pinpoint a company's position, define a brand and manage it so that it has full and overwhelming impact, and harness the changes that keep one's clients not only happy, but thrilled and grateful. Abridged. 3 CDs.

• ISBN: 1586214519
• ISBN-13: 9781586214517
• Author : Harry Beckwith
• Read by : Author
• Category : Business & Economics - Customer Service
• Language : English
• Format: 3 CDs - Search for other formats
• Abridgement: Abridged
• Running Time: 3 hours
• Publication Date: 1/1/2003
• Publisher Imprint: Hachette Audio
• Price ($AUD): $39.95


• Usual Dispatch Time: 7 - 10 days

• Please note that all prices are in Australian dollars
• Some titles may be subject to availability