The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.

• ISBN: 1400154243
• ISBN-13: 9781400154241
• Authors : Noah Kerner and Gene Pressman
• Read by : Jonathan Heller
• Category : Business & Economics - Consumer Behavior - General
• Language : English
• Format:  MP3-CD [read about MP3-CDs]
• Abridgement: Unabridged
• Running Time: 5 hours
• Publication Date: 5/1/2007
• Publisher Imprint: Tantor Media
• Price ($AUD): $32.95


• Usual Dispatch Time: 7 - 10 days

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