Chasing Cool: Standing Out in Today's Cluttered Marketplace

Noah Kerner and Gene Pressman

Chasing Cool: Standing Out in Today's Cluttered Marketplace

The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.



  • ISBN: 1400134242
  • ISBN-13: 9781400134243
  • Authors : Noah Kerner and Gene Pressman
  • Read by : Johnny Heller
  • Category : Business & Economics - Consumer Behavior - General
  • Language : English
  • Format: 5 CDs
  • Abridgement: Unabridged
  • Running Time: 5 hours
  • Publication Date: 5/1/2007
  • Publisher Imprint: Tantor Media
  • Price ($AUD): $77.95

  • Usual Dispatch Time: 7 - 10 days


  • Please note that all prices are in Australian dollars
  • Some titles may be subject to availability