In this hysterically irreverent and wise book, three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.

• ISBN: 1400105846
• ISBN-13: 9781400105847
• Authors : David Bernstein and Beau Fraser and Bill Schwab
• Category : Business & Economics - Management - General
• Language : English
• Format: 4 CDs
• Abridgement: Unabridged
• Running Time: 4 hours
• Publication Date: 3/1/2008
• Publisher Imprint: Tantor Media
• Price ($AUD): $39.95


• Usual Dispatch Time: 7 - 10 days

• Please note that all prices are in Australian dollars
• Some titles may be subject to availability