The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

G. Richard Shell and Mario Moussa

Selling ideas---especially the kinds of ideas that make organizations work---is a skill shrouded in mystery. In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and discuss how to make the most of your natural strengths.


  • ISBN: 1400135303
  • ISBN-13: 9781400135301
  • Authors : G. Richard Shell and Mario Moussa
  • Read by : Alan Sklar
  • Category : Business & Economics - Negotiating
  • Language : English
  • Format: 8 CDs
  • Abridgement: Unabridged
  • Running Time: 10 hours 30 minutes
  • Publication Date: 10/1/2007
  • Publisher Imprint: Tantor Media
  • Price ($AUD): $107.95

  • Usual Dispatch Time: 7 - 10 days


  • Please note that all prices are in Australian dollars
  • Some titles may be subject to availability