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Selling the Invisible : A Field Guide to Modern Marketing
Harry Beckwith
Abridged on 2 CDs, $27.95
A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, ...
Sway : The Irresistible Pull of Irrational Behavior
Ori Brafman
Unabridged on 1 CD, $42.95
Like the bestsellers "Blink" and "Freakonomics," this lively narrative offers a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making. Unabridged. 2 CDs.
The 10-Minute Marketer's Secret Formula
Tom Feltenstein
Unabridged on 4 CDs, $41.95
Make More Money in Less Time
You're wasting your time if you're trying to attract customers beyond a 10-minute drive of your business? Not only time, but you're wasting money and a chance for much bigger profits. That's the eye-opening assertion of ...
The Age Curve : How to Profit from the Coming Demographic Storm
Kenneth W. Gronbach
Unabridged on 6 Cassettes, $113.95
The Age Curve : How to Profit from the Coming Demographic Storm
Kenneth W. Gronbach
Unabridged on 6 CDs, $47.95
The Age Curve : How to Profit from the Coming Demographic Storm
Kenneth W. Gronbach
Unabridged on 6 CDs, $125.95
The Age Curve : How to Profit from the Coming Demographic Storm
Kenneth W. Gronbach
Unabridged on 1 MP3-CD, $39.95