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O'Reilly on Advertising
Canadian Broadcasting Corporation
Unabridged on 5 CDs, $59.95
O'Reilly on Advertising offers a rare cook's tour of the Ad Game. The host is Terry O'Reilly, one of the world's top Radio/Voiceover directors, who lives, works and eats at the epicentre of Canadian Advertising. The CD features the world's greatest a ...
Brand Warfare : 10 Rules for Building the Killer Brand
David F. DAlessandro
Unabridged on 1 CD, $42.95
Primal Branding : Create Zealots for Your Brand, Your Company, and Your Future
Patrick Hanlon
Unabridged on 7 CDs, $88.95
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get ...
Primal Branding : Create Zealots for Your Brand, Your Company, and Your Future
Patrick Hanlon
Unabridged on 1 MP3-CD, $30.95
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get ...